Promotional Product Trends Paying attention to the strong recommendation by many young professionals from the promotions industry regarding using technology and technological devices, as an influencing and important factor, to help provide the ease of promoting products may very well be setting a new trend in promoting products, as well as new marketing strategies. Because technology-related products are useful, they are very much in demand and in the promotions industry, they are the fastest-growing category of promotional products. A case in point is the technology-based smart phone, which is very much in demand in the market and people are happy with this product because it has made their life and job easier and staying connected effortless; therefore, this technology-related product has a potential for generating brand exposure. When people get a negative experience out of receiving a cheap, promotional product, they will always judge the promotional item as saying that the company didn’t put much time and effort for those kinds of products. The trend now is that higher value and custom products have proven to be more effective for retaining a quality lead in the market.
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For promotional products in trade shows, promoters are in need of help with their ROI at trade shows, which include booth preparation, equipment, staff apparel and printed marketing collateral, such that when these are met, then the promotional product marketing strategy is focused on. A good way to attract quality leads in a trade show is allowing the higher quality product to be given as a give away item by requiring credible information like the potential client’s name, company connected to, and contact information.
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Setting another new trend in promotional products is the wearing of fun, brand apparel items, like t-shirts or pullovers, by employees and clients alike, a fun apparel that they would be interested to wear based on their lifestyle; in this way, free form of advertising is send off by simply wearing these items. Other new trends in the apparel industry are taking shape, and these are: people like to wear smart materials, like moisture clothing items with odor control; people love to wear a branded t-shirt made with recycled material, because there is a social responsibility connected to the apparel; people like unique design in their sweatshirts and sweatpants. There is an explosion of drink-ware products, creating a buzz trend in promotional products, such that they come in various size, style, shape, color and price to meet everyone’s needs. Even if these new trends in promoting products are emerging, it doesn’t mean that a company has to make a complete overhaul in their promotional products, but, instead, they can start by looking for opportunities where these new trends can be incorporated, like a trade show, but it all comes down to good planning in advance.